12 Benefits of Local SEO for Small Business in 2022
Local SEO is the key to success for all small businesses in the year 2022, according to experts. Local SEO, or search engine optimization for local businesses, is a process that occurs when a business takes the necessary steps to rank highly in local search results.
While the process may vary depending on the business and the market, the goal is always the same: for potential customers to find you when they are looking for services or products in your area.
In this article, we take a detailed look into one specific kind of SEO effort — local SEO for small business and how it can be advantageous for you
What Is Local SEO?
Local search engine optimization is the process of optimizing your website for local search. Local SEO is important because it gives you an edge over your competition. If you have a website for a local business and your competitor does not have a local SEO strategy, then it might be easy to outrank them.
Key Benefits of Local SEO for Small Business
1. Reach More Customers
At its core, SEO is all about marketing your business. As such, the biggest benefit of doing it right is finding more customers. The main goal of SEO is to improve your business ranking in the search results. This, in turn, brings in more visitors to your online business profile, who can be converted to customers.
2. Find Customers Searching For Your Product
Chances are high that people are already looking for the product or service that you offer. Local SEO helps you connect with these relevant customers who are in the discovery phase.
When done right, SEO improves your website’s ranking and puts your business in front of the relevant customers, thus bringing in better sales.
3. Increase Traffic
SEO is primarily about getting more traffic or virtual footfall to your online profile or website. While all the traffic will not convert to sales, it is safe to say the more the merrier. More people visiting your site means the chances of selling your product also increases. Also, increased traffic spreads the word about your business organically.
4. Reach Your Target Audience Better
Since SEO uses relevant keywords for marketing your business, it improves the chances of creating a better reach to your target audience. This essentially means that the people searching for a particular product or service will find your business and be directed to your website or online marketplace.
5. Improve Conversion Rates
Local SEO for small business is key to improving your conversion rates. This is mainly because SEO brings in relevant traffic that is already interested in your product. As a result, the opportunity for sales increases, thus achieving a better conversion rate.
6. Bypass Your Competition
Think of two companies selling the same product in a particular locality. However, one has an optimized local SEO presence while the other still relies on traditional marketing efforts alone. Which one do you think customers will flock to in this era of digital connectivity?
Proper SEO efforts allow your business to attain a sustainable competitive advantage that catapults your position way ahead of others in the field.
7. Create Overall Brand Awareness
People searching for particular products with keywords will most likely find your business at the top of search engines. The more they see the results, your brand awareness will increase. This means they are more likely to click your website or look particularly for you in the future.
8. Create a User-Friendly Website
For most search engines, improved SEO involves a better customer experience on your website. For example, Google is very particular about the kind of information available on a website for it to be ranked higher in its searches. This effectively translates into a website that is user-friendly and contains all the important information for SEO rankings.
And ultimately, a user-friendly interface attracts more customers, thus driving profitability.
9. Reduce Cost Per Acquisition
A major advantage of SEO is that it is low cost compared to other marketing efforts like advertising. It is mostly free if you can do it yourself. However, if you are not comfortable with your website coding skills and algorithms, your best bet is to hire a small business SEO company to help you out. This is a worthwhile investment towards building your brand.
10. Achieve Long-Lasting Rankings
Unlike traditional marketing where the impact of advertisements only lasts for so long, SEO results are long-lasting. While you need to maintain all the updated details to optimize your local SEO, once you rank in the SERPs, you are likely to hold that position for a considerable time.
Though it is not always guaranteed, as long as you keep up all the efforts, you will achieve long-lasting search engine rankings.
11. Continuous Business Growth
Concerted local SEO efforts are always directed towards bringing in more traffic while improving search engine rankings. This results in improved sales and marketing leads. Better sales bring in more interested customers, thus creating a self-sustaining cycle of business growth.
So, if you are looking to grow your small business, investing your time and resources into local SEO measures is a key success metric.
12. SEO Results Are Measurable
In the current era of business and marketing, data is king. Having proper details and analyzing the same for valuable insights are some of the most crucial ways to take your business to the next level. Local SEO for small business collects important details about how your website is performing and provides you with an appropriate understanding of how you can improve.
Thus, SEO provides you with measurable data that can be directed towards further improving your bottom line.